News and events

Zero Tolerance hires “You’ve Been Trumped” photographer to build on award winning 1992 campaign

Zero Tolerance is thrilled to welcome Edinburgh-based photographer Alicia Bruce as its new creative practitioner.

Alicia will create a series of updated campaign materials which enhance public understanding of violence against women and girls. Building on the uncompromising message of the original 1992 Zero Tolerance campaign, Alicia will work with specialist groups and tackle many different themes including men’s violence against women with learning disabilities and commercial sexual exploitation.

Alicia’s award-winning photographs
have featured in national press including The Times, The Scotsman, BBC News and STV News, and are represented in several public and private collections including the National Galleries of Scotland, St Andrews University Special Collections and The Royal Society of Arts.

She gained some notoriety for her ‘Menie: TRUMPED’ series, which depicted the Aberdeenshire community fighting to save their homes from Compulsory Purchase order as Donald Trump builds what was claimed would be “The Greatest Golf Course in the World”. Her photos appeared in the “You’ve Been Trumped” documentary by Anthony Baxter.

Alicia Bruce said of the post, “I am honoured and excited to work with Zero Tolerance and build on such an iconic campaign. I’m particularly interested in making images that consider hidden topics, such as men’s violence against women with learning disabilities, BME women, gender based violence in LGBT communities and commercial sexual exploitation. As a mother of a one year-old daughter I want her to grow up in a word of equality and zero tolerance.”

When the Zero Tolerance campaign launched in 1992, it pushed the issue of domestic abuse out from behind closed doors. Franki Raffles’ striking photography, recently exhibited at the Glasgow School of Art, translated this complex issue into a message which forced people into challenging their views on domestic abuse. The campaign snowballed throughout Scotland, across the UK and then abroad, achieving mass media success.

“2017 marks Twenty-five years of Zero Tolerance and that initial landmark poster campaign. During this time, there have been dramatic changes to public attitudes around some aspects of men’s violence against women: however, some forms of violence, targeted at groups such as women with learning disabilities, women in prostitution, LBT and black and minority ethnic women, remain poorly understood. We are thrilled to work with Alicia in creating new work which addresses this, and retains the bold and uncompromising message of the original campaign.” Liz Ely, Co-director.

For more information about Zero Tolerance’s work and campaign please contact Media and Events Officer Lydia House at 0131 556 7365 or 07419336839.


  1. Zero Tolerance is a Scottish charity working to end men’s violence against women by promoting gender equality and by challenging attitudes which normalise violence and abuse. Find out more about Zero Tolerance on our website:
  2. Find out more about Alicia Bruce and her projects on her website, details about the ‘Menie: TRUMPED’ series are here.
  3. Glasgow School of Art recently exhibited a selection of Franki Raffles’ photography in a display called ‘Observing Women at Work’ – details here.
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