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Our movement for change

After our groundbreaking 1992 poster campaign, Zero Tolerance formally became a charity in 1994. We tackled a wide variety of issues that stood in the way of gender equality – read a selection of our initiatives here.

RESPECT - 2001

The RESPECT programme was developed in response to the prevention work being carried out in schools across Scotland, which explored healthy relationships and bullying. Zero Tolerance recognised this as being important work but needing a greater understanding of the link between gender inequality and violence against women. Through a series of eight workshops designed for primary and secondary schools, the programme developed discussions about the links between violence against women, power relationships, and wider gender equality issues. RESPECT challenged prevalent misinformation, stereotypes and attitudes that contributed to the acceptability of violence and promoted positive skills for relationships based on equality and respect. The pilot was carried out in two primary schools, two secondary schools and four youth work settings in Edinburgh and Glasgow in early 2001 in order to assess the impact of the initiative and to consider the potential for the future use of the material more widely in Scotland.

RESPECT was well received by schools and pupils, with the success of the project highlighting the need for a prevention strategy in schools across Scotland. RESPECT is still currently in use in many schools and it informed our Under Pressure training that we currently deliver across Scotland.

Many educators have taken this project on as their own and there is now prevention work happening all over Scotland’s schools. As such, the resource is no longer kept updated but due to ongoing positive feedback from teachers, we have kept it available on the website.

Read the Scottish Government evaluation of the project here.

Money and Power – 2011

In collaboration with the Women’s Support Project and media co-op, Zero Tolerance developed an information pack on commercial sexual exploitation, as well as a video and training guidelines. Although the sex industry is often glamorised in popular culture, the reality for most women is coercion, violence, poverty and a range of problems from drug abuse to post traumatic stress.

The project aimed to raise awareness of the different forms of commercial sexual exploitation and the factors and causes that increase women's vulnerability to sexual exploitation (for example poverty, social exclusion, homelessness, addictions and childhood sexual abuse).

Find out more about the project here.

Get in touch if you would like us to send you Money and Power resources:.

Pleasure vs Profit: challenging a pornified Scotland - 2011

Pornography is easily accessible and increasingly a part of our popular culture – for many young people it is their first introduction to sex. In collaboration with the Women’s Support Project and media co-op, Zero Tolerance developed video and information pack to support parents, carers, families and those who work with children and young people to challenge myths and show the sexualisation of our culture as cynical exploitation by the hugely profitable advertising, retail and porn industries. With input from teen activists, police and experts, ‘Pleasure vs. Profit’ exposes how the porn industry manipulates a natural curiosity about sex to sell a narrow, joyless and harmful version of sexuality. The information pack provided ideas and tools on how to encourage debates and discussions and move forward in creating an alternative message that our CYP's sexuality is not for sale.

Find out more about the project here.

Get in touch if you would like us to send you Pleasure vs Profit resources.

As well as these larger projects, Zero Tolerance has campaigned tirelessly on issues affecting women in Scotland.

  • Our ground breaking 1992 Zero Tolerance campaign was followed by two further campaigns – ‘Excuses’ and ‘Justice’. The ‘Excuses’ campaign directly challenged the excuses used by men to avoid taking responsibility for their violence, while the ‘Justice’ campaign posters aimed to demonstrate the reality for women in court and raised awareness about the Justice System's failure to deliver equality and justice to women and children. You can find photos of our campaign posters here.
  • Our Youth Ambassador project recruited young people to represent Zero Tolerance in their university, school or community. Each Youth Ambassador joined a network of other young people who promoted equality and respect and challenged violence against women through campaign clubs, events, fundraisers and more.
  • We have organised and contributed to activism work in Scotland; for example our 2013 protest calling for Bill Walker MSP to be removed from parliament after his domestic abuse conviction.
  • We have conducted research on a variety of topics; you can browse all our research and publications here.
  • A large part of our work is engaging with the Scottish government; taking part in working groups, creating briefings and submitting consultations on issues including sex and relationships education, domestic abuse legislation and licencing for sexual entertainment venues. You can see our most recent consultations here.
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