About us

Zero Tolerance is a Scottish charity working to end men’s violence against women by promoting gender equality and challenging attitudes that normalise violence and abuse.

We work to end violence against women through tackling the root cause of this violence - gender inequality.

We began in 1992 with a groundbreaking and radical Edinburgh-based poster campaign. The campaign successfully brought the issue of violence against women out from behind closed doors and into public consciousness by asserting that violence against women is never acceptable.

Our Vision

A Scotland free of men’s violence against women and girls.

Women need to be able to take power and access an equal share of our nation’s wealth. Men need to concede some of their money and power. We are not asking men to be nice; we are demanding full social, economic and political equality.

Our core belief is that men’s violence against women is preventable and should not be tolerated.

Our Values

We demonstrate:

  • Feminism: a feminist approach underpins all of our work, our relations with others and with each other. We always challenge men’s behaviour and shine the spotlight on over-arching systems of power and privilege that subordinate women and entitle men.
  • Leadership: we identify and challenge new and under-reported forms of violence against women, as well as those more widely accepted and tolerated.
  • Integrity: all of our policies and practice are based on a gendered analysis and an understanding of violence against women as a continuum. We have a genuine commitment to ending violence against women and we are honest and fair in our dealings with others.

Our work is:

  • Grounded in women’s experiences: we promote practical, realistic solutions based on robust research.
  • Inclusive of people from all backgrounds: we aim to work with and for diverse groups including women experiencing multiple forms of oppression.
  • Innovative: we research, test and promote new methods of challenging social tolerance of violence against women.
  • Preventative: we seek to prevent violence against women from happening, not just to propose solutions to dealing with the aftermath.

Our aims

  • We will lead campaigning in Scotland to end all forms of VAWG by raising public and political awareness of its cause, and challenging gender inequality. 
  • We will challenge and support key institutions to embed VAWG prevention in their work.
  • We will advance and share the evidence base on preventing VAWG.


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Related downloads

Annual Report 2019/2020Annual Report 2019/2020 Zero Tolerance Annual Report 1st April 2019-31st March 2020

Primary Prevention BriefingPrimary Prevention Briefing Zero Tolerance briefing on Primary Prevention - challenging gender inequality to end Violence Against Women and Girls.