In the run-up to our annual Write to End Violence Against Women Awards, we have created a short summary of all the biggest women’s news stories over the last 12 months.
Maria Sofou, a student in Gender Studies at Stirling University, has been researching our archives and finding out more about our 1992 campaign.
The way that the Zero Tolerance campaign successfully framed the gendered nature of violence was part of the reason it was so innovative. It began from the premise that men are the predominantly the perpetrators of sexual assault and child abuse, and women and children are usually the targets of such violence. the campaign shifted the discussion from something that was deemed private, and the woman’s responsibility, to calling on all men to assume responsibility and end all violence. However, successfully challenging the dominant discourse of the time, by articulating a counter-hegemonic understanding of men’s sexual violence against women and children, was not the campaign’s sole legacy.
By Susan Murray, Zero Tolerance Co-director
You can’t beat a powerful advertising campaign. They have the potential to make you stop, reflect, change your perceptions or buying habits. However, in this world of mass media, it’s harder to get messages heard above the noise.
By Jenny Lester, Zero Tolerance Project Support Intern
The BBC reported last week that there has been a surge in shows about “social issues” this Edinburgh Fringe. Sadly, the Fringe guide does not allow you to search for shows with the criteria, “must be feminist”, so, we’ve put together a handy guide to finding interesting, entertaining, and thought-provoking feminist performances this Fringe and book festival!
A vital part of Zero Tolerance’s original campaign’s success was the overwhelmingly positive political and media response it received at the time of its launch, allowing for widespread diffusion of its radical message.