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Ofcom: Children and Parents: Media Use and Attitudes Report

2013 Children and Parents: Media Use and Attitudes report provides detailed evidence  on media use, attitudes and understanding among children and young people aged 5-15. For the first time it also provides detailed information about access to, and use of, media among children aged 3-4.

Our report also includes findings relating to parents’ views about their children’s media use, and the ways that parents seek – or not – to monitor or limit such use.

The report includes results from the following research studies and analysis, in the Annex:

  • Analysis of children’s television viewing habits sourced from BARB, the UK’s television measurement panel
  • comScore data on most-accessed websites by children aged 6-14 (2011, 2012, 2013) and frequency of instant messaging among 13-17 year olds
  • The promotion of media literacy, and the carrying out of research, is a responsibility placed on Ofcom by the Communications Act 2003. Our media literacy research informs three of
  • Ofcom’s strategic purposes: to promote opportunities to participate; to protect consumers from harm; and to contribute to and implement public policy as defined by Parliament.
Read the full report below.
Added: February 5, 2015
1.83 MB



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